What Is a USP in Business? Why Is It Important?

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The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders.  This is one in that series. 

Ryan Waller

Ryan Waller transitioned to full time real estate in 2018 from the corporate world. In this commentary, he discusses the importance of marketing strategies including a unique selling proposition (USP). A USP helps identify a gap in the market and allows your business to be differentiated. This commentary discusses what a USP is, why it’s important and why your business should have one.

Ryan is a Realtor with Keller Williams Home Group Realty in Guelph ON Canada. Formerly a marketing, sales and advertising executive at Kimberly-Clark, Nestle and others, Ryan now works with his wife Beth. For more info, visit https://bethandryan.ca

Website:  https://bethandryan.ca/

LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:

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