Each business requires a specific type of marketing team. How do you know who to hire for your business and what actually works? In this article, I will lay out what each basic role of marketing does and what you expect to gain from them. Marketing will increase profits and the right marketing will optimize all the time and money your business invests. If you’re going to hire a marketing team, make sure it is the right team and will give you the results you desire.
What Roles Will the Right Marketing Team Have?
Project Manager
This person will oversee digital marketing as well as other marketing campaigns. That way everything is organized and the budget is spent accordingly. This can take work off of the CFO or CEO. The project manager knows what to prioritize for time and budget.
Content Writer
A content writer is responsible for all marketing materials. Examples of this are blogs, direct mailers, automated emails, brochures, flyers, sell sheets for advertising, online forms, website content. A content writer must be optimizing and specialize in SEO to achieve the best results.
Digital Marketing
A digital marketing specialist manages email, SEO, and social media campaigns. Anyone involved in digital marketing should have some expertise in SEO to optimize all results.
Most consumers use the internet to research and find the businesses they want to utilize. 91% of customers have visited a store because of an online experience. This means that you are targeting the vast majority of people with digital marketing. The top two ways customers decide which business to use are online reviews at 55% and company websites at 47%.
Online Reputation Manager
41% of brick-and-mortar buyers read reviews before making a purchase. Think about the last negative review you saw. If the business tried to reconcile that one-star review with the customer, it may have positively shifted your perspective. Making sure that your company is getting good reviews should be extremely high on your marketing to-do list. A few bad reviews can be catastrophic for business. Especially if you do not have a high volume of good reviews to counter the offset. Hiring someone to generate and respond to reviews can help show prospective customers the value of working with you.
SEO Specialist Increases Quality of Content and Ranking on Google
60% of consumers begin their product research with a search engine before heading to a particular website. This statistic from Fundera proves that ranking high in Google should be another high-priority marketing tactic. By building links to your site and creating content. An SEO specialist can boost your search engine rankings and get you in front of more of your target audience.
Email Marketing
On average ROI for email marketing is 122% because you’re reaching leads who have opted in to hearing from you. You may want to grow your email list substantially, or perhaps you already have a large list of customer emails. Hiring an email marketer can help you reach this valuable audience, no matter the size.
Social Media Marketing Leads to Customer Purchases
Do you need a social media manager? 74% of consumers rely on social media to guide purchasing decisions, according to Fundera. Customers who engage with a business on social media spend up to 40% more with them in the long term. Hiring a social media manager as part of your marketing team can help you drive repeat business while connecting with new customers.
Consider Direct Mail
Have your content writer handle direct mail marketing. A lot of companies do not utilize this fabulous form of advertising. Consumers want things that are more personal, and if handwritten, they will go nuts.
In this digital world, everything is so impersonal. The best thing about direct mail is your customer doesn’t have a spam box in their mail like they do their email. They will have to see it first and then physically throw it away. The following stats come from Fundera.
- Direct mail response rates are five to nine times higher than any other advertising channel.
- Adding a name to your direct mail can increase response rates by 135%.
How to Hire the Right Marketing Team
There is a lot of different moving parts of marketing. Hire a marketing recruiter to find exactly what you need at the best price point. This will help assure your company is getting the best bang for your buck.
What will a recruiter do that I can’t do for myself?
Excellent question! Here are a few things a recruiter can do to assure that you are hiring the right marketing team for your business.
- A marketing recruiter knows how to find the best candidates– A recruiter can help the process be more efficient with time and money.
- They can tell the difference between a good and bad marketing team– They will help you narrow down what you actually need and will profit from.
- Recruiters have all the time to invest in finding the right team– You may only be able to invest a few hours a week. This will lead to a long grueling, process and potentially the wrong marketing team.
Finding the right marketing team will take your business to the next level. Hire carefully, sit back, and watch your business soar with the help of a brilliant marketing team.
