As the country celebrates Canada Day, a new international Kelton Global survey* commissioned by Canada Goose shows that Canadians are beaming with pride, while Americans admire their Northern neighbour for the country’s many attributes.
Founded in Toronto in 1957, Canada Goose proudly exports the brand of Canada around the world. In celebration of Canada’s birthday, Canada Goose commissioned a new study to highlight what is at the heart of the love people have for Canada. The results show that Canadians are an impressive and inspired group of people who are proud of their diversity, and natural landscapes, and feel their country is moving in the right direction. Some even go so far as to say that they believe the 21st century belongs to Canada.
Americans also recognize the opportunities that Canada has to offer. They describe Canada as polite, positive and diverse. Nearly a quarter of Americans (23%) also believe the world needs more Canadian success stories, implying the Canadian dream is alive and well beyond Canada’s borders:
- Canadians are filled with pride: 95% of Canadians exclaim they are proud of their homeland; 64% because of their access to healthcare; 50% because of their education system; and they are hopeful about their country’s future. In fact, Canadians are more than twice as likely as Americans (33% vs. 15%) to say their country is moving in the right direction.
- 64% of Americans have considered a move to Canada for the following reasons:
1. Affordable healthcare (63%);
2. A more stable political climate (38%);
3. Safety (38%);
4. Affordable education (36%);
5. Equal rights (35%);
6. Job opportunities (33%). - …which is good news as both U.S. and Canadian respondents choose “welcoming” most often to describe Canadians. More specifically, 44% of American respondents feel Canadians are welcoming of diversity in all its forms, and 40% of Canadians describe Canada as being community-oriented.
- For Canadians, there is no place like home: They are nearly twice as likely as Americans (58% vs. 30%) to declare their country is the greatest place to live.
- All respondents admit there are things to fix:
- Canadians and Americans believe it is important to improve the economy (39% vs. 36%), the distribution of wealth (33% vs. 30%) and the education system (32% vs. 32%) in their own countries.
- Canadians and Americans believe it is important to improve the economy (39% vs. 36%), the distribution of wealth (33% vs. 30%) and the education system (32% vs. 32%) in their own countries.
- …but they are committed to making things better:
- Canadians are willing to put in the necessary work to build a better future. Three in five think it is important to act and fight for what they believe.
- Canadians are more likely than those in the U.S. to believe environmental protection is the biggest area of opportunity to improve society as a whole (39% vs. 26%), cemented by the fact that more than half (52%) of Canadians say their country’s landscapes are a main source of their Canadian pride.
- They also believe Canadians have the potential to solve those issues as both Canadian and American respondents declared Canadians as “bold innovators” (38% vs. 20%).
*The study surveyed 1,088 people aged 18+ in the U.S. and 1,104 aged 18+ in Canada. Both the U.S. and Canadian surveys were conducted online during the period of June 14th-18th, 2019. The U.S. study has a margin of error of +/- 3.0%, and the Canadian study has a margin of error of +/- 2.9%.
