Can a New Celebrity Trend Help Boost Your Career?

On a recent Price of Business show, Host Kevin Price visited with Branding authority Vince Thompson.

According to a statement, “There is going to be some tough job competition this year. Forecasts predict a large number of layoffs, more people changing careers, and a slow hiring process. That all equates to some really tough job competition.
Could a recent celebrity trend be what you need to get an edge?
In today’s entertainment world, singers, athletes, actors, actresses, and other high-profile personalities are using their platforms to launch their own product lines, join forces with a company, or start their own businesses.

It’s taking personal branding to the next level. Lady Gaga partnered with Oreo to release a line of cookies. Drake is selling a line of scented candles. Dwayne ‘The Rock’ Johnson, Nick Jonas, and other stars have launched tequila brands.

But developing or expanding a personal brand isn’t something reserved only for the famous. People can learn from these brand icons and apply branding principles to propel their careers.
www.meltatl.com

About Vince Thompson

Vince Thompson (www.meltatl.com) is the founder, chairman and CEO of MELT, one of America’s most successful sports marketing and branding agencies, and author of Build Brand You. An award-winning brand builder and sports marketer, Thompson has worked on brand strategies for some of the most famous brands in the world, including The Coca-Cola Company and Aflac. Thompson has been named one of Atlanta Business Chronicle’s “Most Admired CEOs,” among the “500 Most Influential Atlantans” by Atlanta Magazine, the American Diabetes Association’s “Father of the Year,” one of Sports Business Journal’s “Power Players,” and was listed by BizBash as one of the top 1,000 people in the event industry.