Branding for Artists: Make Your Mark & Make Bank

INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, welcomed Benjamin “BENCASSO” Barnes to provide another commentary in a series.

The Benjamin “BENCASSO” Barnes Commentaries

Hey there, creative geniuses! Welcome back to ‘The Price of Business.’ I’m Benjamin “BENCASSO” Barnes, and today we’re diving into branding—how to make your mark and make bank! Branding is your art’s personality, like an outfit that makes everyone say, ‘Wow, who’s that?’

First, build a memorable logo and consistent color scheme—it’s your art’s signature look. Engage with your audience on social media by posting regularly, sharing behind-thescenes content, and responding to comments. Think of engagement like dating; you wouldn’t ghost them after the first date, right?

Content is king. Show your creative process, share tutorials, and let your personality shine. People buy from artists they feel connected to. To monetize, use platforms like Instagram Shopping and Etsy. Offer a variety of products—original pieces, prints, and merchandise. Diversify your income streams.

Leverage analytics to track engagement and tailor your strategy. It’s like being a mad scientist, creating a loyal fanbase. Remember, branding is about making your mark and making bank. Keep it consistent, engage with your audience, and show your true colors.

Thanks for tuning in to ‘The Price of Business.’ I’m [Your Name], reminding you to keep creating, keep branding, and keep laughing. Don’t forget to like, subscribe, and hit that bell icon so you never miss an episode. And if you enjoyed the jokes, share them with a friend—or an enemy. Everyone needs a good laugh! Stay inspired! “Branding for Artists: Make Your Mark & Make Bank”

Introduction:

“Hey there, creative geniuses! Welcome back to ‘The Price of Business.’ I’m [Your Name], and today we’re diving into a topic that every artistpreneur needs to master: branding. That’s right, we’re talking about how to make your mark and make bank! And don’t worry, I’ve got a couple of jokes up my sleeve to keep things interesting. So, let’s get started!”

Understanding Branding:

qFirst off, let’s tackle the big question: what is branding? Well, think of it as your art’s personality. It’s like if your art went to a costume party, branding would be the outfit that makes everyone say, ‘Wow, who’s that?’ “And speaking of outfits, if your brand were a pair of pants, you want them to be the ones that fit just right, not the ones you wear after Thanksgiving dinner—those have no structure and let everything hang out!”

Building Your Brand:

Alright, so how do you build this fantastic brand? Start with a memorable logo and a consistent color scheme. It’s like your art’s signature look. You wouldn’t see Picasso painting with glitter, right? Unless he had a side gig as a kindergarten teacher.

Engaging with Your Audience:

Next up, engaging with your audience. Social media is your best friend here. Post regularly, share behind-the-scenes content, and respond to comments. Your followers want to feel like they’re part of your journey, not just lurking in the background like a cat at a dog show. “Think of it this way: engaging with your audience is like dating. You wouldn’t ghost them after the first date, unless you want them to talk about you on a different kind of podcast—’The Price of Bad Tinder Experiences!'”

Creating Content:

“Content is king. Show your creative process, share tutorials, and don’t be afraid to show your personality. People buy from artists they feel connected to. And remember, your brand should reflect who you are. If you’re quirky, let that shine! If you’re serious, then, well, try not to scare people off with your intensity.”

Monetization Techniques

“Now, let’s talk money. To monetize your brand, use platforms like Instagram Shopping and Etsy. Offer a variety of products—original pieces, prints, and even merchandise. Diversification is key. You don’t want to put all your eggs in one basket, especially if that basket is the one your cat keeps knocking off the table.”

Leveraging Analytics:

“Lastly, use analytics to your advantage. Keep track of what posts get the most engagement and tailor your strategy accordingly. It’s like being a mad scientist, but instead of creating Frankenstein, you’re creating a loyal fanbase. And hopefully, they don’t chase you with pitchforks if you miss a posting day.” “To wrap it up, remember that branding is all about making your mark and making bank. Keep it consistent, engage with your audience, and don’t be afraid to show your true colors. Thanks for tuning in to ‘The Price of Business, reminding you to keep creating, keep branding, and keep laughing. Until next time, stay inspired!”

Meet the Coach on His Corner

As founder and CEO of Culture Scholar Corporation and owner of Bencasso LLC, Ben has significantly impacted the arts and education. Awarded the 2023 San Francisco Artist Grant, he excels as a street performer, educator, record producer, author, and filmmaker. Despite a severe accident, Ben’s resilience shines through in his prolific work, including over a hundred recordings, numerous publications, NFTs, and music videos. His dedication to music and art education continues to inspire a diverse audience, blending creativity, perseverance, and business acumen.

Vivaldi The Four Seasons Winter Largo Rilke String Quartet

Benjamin “Bencasso” Barnes “Tea Pot Jam” Year of the Dog (2021)

Twitter/X: @benjamindbarnes